What you described is quite understandable - what works for screens doesn't necessarily work well in print.


Generally speaking, sans serif fonts are best for screens, while serif fonts are best for print.


As an example, attached are the top fonts that are being used for websites - Droid Sans, PT Sans, Ubuntu, Lato.  The main considerations for website fonts are:

  • readability on screens
  • use of space
  • impact on speed


But you shouldn't feel limited on font choice - choose what you feel would reflect well with your brand's personality, and test them out in both screen and print.

 

For example, for Echo3 we use Oxygen for most of our content (see www.echo3.com.au) - it's not on the Top 20 list, but we like the look and feel of it (and being a bit different from everyone else).

 

Some food for thought as you consider this decision. If you are keen to explore more options, check out Google Web Fonts - there's plenty of choice here and are freely available.


Hope this helps,

Terry